RAGE · Founder

Okay, humble brag time. At 25, I pioneered the high-performance energy drink category in 16oz cans with RAGE Liquid Energy, the first to feature creatine. Until then, it was all chalky powders and funky little bottles. RAGE built a loyal cult following, became somewhat of a local legend in Arizona, and shook things up in the best way possible.

As I was getting ready to shift my focus to alcoholic beverages, the brand was acquired. Definitely one of those wild, fun chapters I’ll always be proud of.