LYTT · Founder

After RAGE, I shifted into alcoholic beverages with LYTT, a line of herbal-infused malt cocktails. I later expanded the lineup with an herbal-infused hard seltzer tea, which took off quickly and was almost instantly named a finalist by Beverage Digest for Best Hard Seltzer.

LYTT was ultimately acquired by Boston Beer (the folks behind Truly, Sam Adams, and Twisted Tea). I’m genuinely excited to see what they do with the brand. It’s in great hands.